The New CNN Gets Into the Big Data Game

Thielman, Sam
March 2013
Adweek;3/11/2013, Vol. 54 Issue 10, p14
Trade Publication
The article focuses on the cable television network Cable News Network (CNN). CNN's partnership with marketing research firms Nielson and Arbitron to create CNN All-Screen, an audience measurement system for its cable television advertising is considered. Changes in the network's programming made by its head executive Jeff Zucker in 2013 are discussed.


Related Articles

  • This Is Jeff Zucker's CNN -- So Far. STEINBERG, BRIAN // Variety;6/11/2013, Vol. 320 Issue 7, p24 

    The article focuses on cable television executive Jeff Zucker, President of Cable News Network (CNN). Changes made to the network's programming in Zucker's tenure are considered, particularly his introduction of documentary television programs including "Inside Man," "Crimes of the Century" and...

  • WHY IN AN EXPLODING MEDIA WORLD THE ADVERTISING COMMUNITY STILL NEEDS CNN. Steinberg, Brian // Advertising Age;10/4/2010, Vol. 81 Issue 35, p4 

    The article focuses on the cable television network Cable News Network (CNN). The network's ability to attract cable television advertising despite poor ratings compared to rival news networks is considered. It is noted that cable news advertising can compensate for continuing declines in...

  • Calm creates crisis at cyclical CNN. Lowry, Brian // Variety;3/28/2011, Vol. 422 Issue 7, p11 

    The author offers opinions on the cable television network Cable News Network (CNN). It is argued that the network faces a financial dilemma in that its ratings are highly dependent on breaking news events such as the Sendai earthquake in Japan, which makes it difficult to obtain the same...

  • Local cable news shouts for national ad attention. Whitney, Daisy // Advertising Age;6/6/2005, Vol. 76 Issue 23, pS-10 

    Focuses on the challenges facing local cable news channels in the U.S. Reason for the refusal of most media buyers to advertise on local cable news channels; Closure of two local cable news channels jointly operated by Belo Corp. and Time Warner in Texas; Rating challenge faced by such channels.

  • CABLE UNDER FIRE. LITTLETON, CYNTHIA // Variety;11/4/2014, Vol. 325 Issue 13, p41 

    The article reports on the continuous drop of cable television ratings in 2014. Topics discussed include the factors behind the decline of cable show ratings, the impact of the declining ratings on the stocks of cable television corporations and the advertising revenues generated by cable...

  • CNN Changes Plenty Behind The Scenes. Thielman, Sam // Adweek;7/8/2013, Vol. 54 Issue 26, p8 

    The article focuses on the cable television network Cable News Network (CNN). Changes made in its programming and Website in 2013 by President Jeff Zucker are considered including appearances by CNN news anchors on each other's programming, an increase in coverage of nonpolitical news and the...

  • Big Events Clean Up This Summer. Thielman, Sam // Adweek;9/2/2013, Vol. 54 Issue 30, p14 

    The article considers cable television programming in the summer of 2013. High ratings for cable television broadcasting of live special events such the MTV Video Music Awards presentation and the June 23, 2013 tightrope walk across the Grand Canyon in the U.S. by Nik Wallenda on Discovery...

  • CNN reboots to grab non-news ad dollars. Poggi, Jeanine // Advertising Age;4/15/2013, Vol. 84 Issue 15, p1 

    The article examines marketing of cable television advertising and cable television programming by the network Cable News Network (CNN), focusing on programming less directly related to news programmed by President Jeff Zucker in an effort to attract advertising sales from networks which do not...

  • Rescue digs up ratings. SCHNEIDER, MICHAEL // Daily Variety;10/14/2010, Vol. 309 Issue 9, p1 

    The article reports on the high ratings received by Cable News Network's (CNN) television program "Larry King Live" and its website exceeding the ratings of cable networks Fox News and MSNBC because of CNN's live coverage of the rescue operation for the trapped miners in Chile.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics