TITLE

Searching in Disguise

AUTHOR(S)
Notess, Greg R.
PUB. DATE
January 2012
SOURCE
EventDV;Jan2012, Vol. 2012 Issue 1, p43
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on how personalization variables may help Internet users and information professionals in finding more about their searching habits and customizing profiles to search special topics. It is said that the content of a website is generally personalized for the individual user, viewing it. It is said that search engines like Google often use algorithms to personalize search results according to past searching behavior, location, time, language, and linked social networks.
ACCESSION #
86159582

 

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