Searching in Disguise

Notess, Greg R.
January 2012
EventDV;Jan2012, Vol. 2012 Issue 1, p43
Trade Publication
The article focuses on how personalization variables may help Internet users and information professionals in finding more about their searching habits and customizing profiles to search special topics. It is said that the content of a website is generally personalized for the individual user, viewing it. It is said that search engines like Google often use algorithms to personalize search results according to past searching behavior, location, time, language, and linked social networks.


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