TITLE

Facebook's ROI tool

AUTHOR(S)
Shearman, Sarah
PUB. DATE
November 2012
SOURCE
Marketing (00253650);11/28/2012, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses a tool developed by the online social networking company Facebook Inc. that measures computer user activity on the Facebook social network to demonstrate return on investment for internet marketers. Topics include costs per acquisition, direct marketing, and the comments of the marketing director Peter Duffy.
ACCESSION #
86059405

 

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