TITLE

Google+ boss dismisses Facebook search tactics

AUTHOR(S)
Chapman, Matt
PUB. DATE
January 2013
SOURCE
Marketing (00253650);1/23/2013, p5
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that Marvin Chow, global marketing director for the social network website Google+, has dismissed concerns that Google+'s social network strategy is less valuable to users than the search function of its rival social network Facebook.
ACCESSION #
86059367

 

Related Articles

  • Google+ running in circles. Range, Jackie // BRW;3/8/2012, Vol. 34 Issue 9, p9 

    The article reports that social networking web site Google+ failed to beat rival web site Facebook in terms of number of users in Australia despite increasing its advertising efforts.

  • Cómo posicionar tu fan page en Facebook. Gómez Sánchez, Rebeca // MK - Marketing más Ventas;mar/abr2013, Vol. 27 Issue 287, p52 

    No abstract available.

  • Minimizing information disclosure to third parties in social login platforms. Kontaxis, Georgios; Polychronakis, Michalis; Markatos, Evangelos // International Journal of Information Security;Oct2012, Vol. 11 Issue 5, p321 

    Over the past few years, a large and ever increasing number of Web sites have incorporated one or more social login platforms and have encouraged users to log in with their Facebook, Twitter, Google, or other social networking identities. Research results suggest that more than two million Web...

  • ARQUITECTURA FACEBOOK: DOBLE EXPANSIÓN Y DOBLE ATRACCIÓN. MÁS ALLÁ DE LAS ESTRUCTURAS TÉCNICAS DE LOS INGENIEROS Y PROGRAMADORES. González, Julián // Nexus (1900-9909);2013, Vol. 13, p86 

    This article analyzes how some transformations of the technological and juridical architecture of Facebook contributes to deepen two keys processes of the social network: its fast expansion in the web and in the on-line / off-line life of the people, and its strong capacity of attract to the...

  • On Digital Davids and Goliaths.  // Print;Apr2012, Vol. 66 Issue 2, p38 

    The article discusses competition between large Internet companies such as Google and Facebook and small companies just beginning to emerge, such as the social networking site Cowbird. Particular focus is paid to differences between Facebook and Cowbird, especially to the different ways in which...

  • 6 Reasons Why Google+ Will Succeed. James, Jeff // Windows IT Pro;Oct2011, Vol. 17 Issue 10, p58 

    The article presents reasons Google+ will succeed in the social networking game. While many are claiming that Google is cloning Facebook with its online social network offering, Google+ will never be able to surpass the 750 million user base of the leading social media platform. The site also...

  • Google+.. .What's the Fuss? Parean, Alain // IE3;Mar2013, Vol. 2 Issue 2, p22 

    In this article, the author reflects his thought on Google+, an online social network that allows users to interact with other users and easily sharing information and pictures. He informs that social media tools as Google+ and facebook are providing a view and improved way for marketing and...

  • Google+ vs. Facebook. MONROE, DANIELLE // EContent;Dec2011, Vol. 34 Issue 10, p8 

    The article discusses online social networks, looking at the social networking websites Facebook and Google+. The article examines changes to Facebook including the introduction of a timeline which records user activity and verbs which allow users to interact with brands beyond liking them....

  • Google+ vs Facebook: The Comparison. Curran, Kevin; Morrison, Scott; Mc Cauley, Stephen // Telkomnika;2012, Vol. 10 Issue 2, p379 

    Social networks are a varyingly popular tool used to connect with friends, colleagues and/or family. Recently, Facebook has been at the top of the social network food chain, with Bebo and MySpace decreasing in users and the huge increase of users joining Facebook in such a short time. Google...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics