Global Marketers 2012

Johnson, Bradley
December 2012
Advertising Age;12/10/2012, Vol. 83 Issue 44, p16
Trade Publication
The article considers business forecasting on international advertising spending for 2013. A consensus forecast by media buying services Group M, Zenith Optimedia and Magna of a 3.9 percent increase in spending for both 2012 and 2013 is discussed. A forecast that advertising spending in emerging markets will surpass that in the U.S. by 2014 is examined. Forecasts of increased Internet advertising spending are discussed.


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