Rutitis, Didzis; Batraga, Anda; Muizniece, Lauma; Ritovs, Kristofers
June 2012
Management (16487974);2012, Vol. 20 Issue 1, p55
Academic Journal
There have been quite many discussions and debate in public media over general health care financing models and the State financing distribution principles, but quite little analysis of general management of health care enterprises that offer paid health care services (either in addition to State subsidized or solely) and, thus, compete within the health care services market. Therefore, there is a need to define a managerial perspective that could contribute to analysis of the health care sector, and explore it on the individual health care enterprise level. The novelty and main contribution of this paper is that it has examined applicability of corporate identity model by Melewar and Jenkins (2002) for analysis of corporate identity formation and management within the State-owned, municipality, and private health care enterprises using expert interview method and survey of 7 top managers from the leading Latvian health care enterprises. Expert interviews reflected partial applicability of corporate identity dimensions outlined by Melewar and Jenkins (2002) in their corporate identity framework to health care enterprises, and highlighted essence of specific individual factors that contribute to formation of general corporate identity dimensions. Results suggest that general managers agree on corporate culture and behaviour dimensions being those that contribute mostly to formation of hospital and health care enterprise corporate identity due to the fact that the core philosophy, mission and goal of health care enterprises are the individual dimension factors related to the raison d'être - the ultimate reason of hospital existence, and the employee behaviour is the main factor from general behaviour dimension through which people perceive and interact with the hospital corporate identity. Further research is intended to test findings from the expert survey among health care customers.


Related Articles

  • 5 Examples of Great Health Care Management. Lee, Thomas H. // Harvard Business Review Digital Articles;11/6/2014, p2 

    The author describes examples of innovative management strategies at several health care institutions which include the University of Utah Health Care, the Mayo Clinic, and Contra Costa.

  • Make Your Organization a High-Reliability Organization.  // Healthcare Executive;Sep/Oct2002, Vol. 17 Issue 5, p31 

    Discusses ways in which health care organizations can become high-reliability organizations (HRO). Organization's ability to confront the unexpected and continue to operate with consistency and effectiveness; Understanding that it takes complexity to sense complexity.

  • financing strategic healthcare facilities the growing attraction of alternative capital. Zismer, Daniel K.; Fox, James; Torgerson, Paul // hfm (Healthcare Financial Management);May2013, Vol. 67 Issue 5, p92 

    The article discusses the benefits of using alternative capital to finance strategic health care facilities in the U.S. It states that most community health system executives prefer tax-exempt bonding to finance facilities as they deem alternative capital as too expensive and less strategically...

  • Breaking the security silo. Hrickiewicz, Mike // Health Facilities Management;Oct2012, Vol. 25 Issue 10, p4 

    An introduction to the 2012 Hospital Security Survey of "Health Facilities Management" is presented.

  • Research-driven editorial.  // Health Facilities Management;Jul2012, Vol. 25 Issue 7, p4 

    The article presents information on the 2012 Salary Survey of "Health Facilities Management" (HFM) magazine, for health facility operations and construction professionals in the U.S.

  • Building Your Practice on a Strong Foundation. Payne, Mark R. // American Chiropractor;Oct2008, Vol. 30 Issue 10, p50 

    The article explains the significance of building chiropractic practice on a strong foundation. According to the author, practices which are built on little more than hype and patient motivation star to implode after few years when the community realizes the doctor just keep patients coming back...

  • The Representation of Health Professionals on Governing Boards of Health Care Organizations in New York City. Mason, Diana; Keepnews, David; Holmberg, Jessica; Murray, Ellen // Journal of Urban Health;Oct2013, Vol. 90 Issue 5, p888 

    The Representation of Health Professionals on Governing Boards of Health Care Organizations in New York City. The heightened importance of processes and outcomes of care-including their impact on health care organizations' (HCOs) financial health-translate into greater accountability for...

  • Sickening Indifference - Transitions Online. Atayeva, Nyazik // Transitions Online;5/10/2010, p3 

    The article discusses unsafe health care system in Turkmenistan. According to a report, country's health care system has deteriorated significantly. Reportedly, after independence from USSR many health and diagnostic centers were built however within reach of few people only. It is reported that...

  • FIGHTING FOR FUNDS. Carpenter, Dave; Hoppszallern, Suzanna // Health Facilities Management;Jun2007, Vol. 20 Issue 6, p25 

    The article discusses the results of a survey on hospital infrastructure conducted by "Health Facilities Management (HFM)" and the American Society for Healthcare Engineering (ASHE) stating that aging hospital facilities and equipment are in need of funds for replacement and upgrade in the U.S....


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics