A life less virtual

Howell, Nic
November 2002
New Media Age;11/14/2002, p31
Trade Publication
Reports on the plan of British catalog firm Littlewoods to launch downloadable characters or avatars on its Web site. Objectives of the project; Factors that may contribute to the success or failure of a consumer avatar; Kinds of avatar technology in use. INSETS: QUICK TAKE;BIG PROBLEMS WITH SMALL TALK.


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