TITLE

A life less virtual

AUTHOR(S)
Howell, Nic
PUB. DATE
November 2002
SOURCE
New Media Age;11/14/2002, p31
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the plan of British catalog firm Littlewoods to launch downloadable characters or avatars on its Web site. Objectives of the project; Factors that may contribute to the success or failure of a consumer avatar; Kinds of avatar technology in use. INSETS: QUICK TAKE;BIG PROBLEMS WITH SMALL TALK.
ACCESSION #
8574361

 

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