Back to the corner dairy?

Sargent, Ari
March 2013
NZ Business;Mar2013, Vol. 27 Issue 2, p13
Trade Publication
In the article, the author discusses the developments in the corner dairy business in New Zealand. He claims that the social media has revolutionized the corner dairy of the 21st century. He cites as example their firm Powershop, which has built a 16,000-strong active online community in three years. Among the social media used by the company are Facebook and Twitter.


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