Digital Lessons Learned in Holiday 2012

January 2013
Multichannel Merchant Exclusive Insight;1/15/2013, p2
The article discusses lessons learned by retailers in the U.S. about the digital shopper in 2012 including the multi-channel and multi-device nature of consumers, and use of mobile devices as a companion tool by in-store consumers.


Related Articles

  • Surf, click, buy, save. Kapoor, Priya // Money Today;7/23/2009, p14 

    The article discusses the convenience of online shopping in India. A survey conducted by Mastercard in December 2008 shows an increase in online purchase by 2.9 in three months compared to 2.6 in the same period in 2007. Experts say that the growth in e-shopping is a factor of convenience,...

  • eBay: Smartphone launches to double m-commerce by 2014. Shields, Ronan // New Media Age (Online Edition);9/10/2012, p3 

    The article reports on a finding by eBay that the amount of time British consumers spend online shopping will nearly be doubled with the launch of smartphones and tablets. It is stated that the use of services such as augmented reality and location-based services (LBS) by retailers to promote...

  • LETTERS. Barkley, Jim; Breault, Dan // Indianapolis Business Journal;10/18/2010, Vol. 31 Issue 33, p11 

    Two letters to the editor are presented in response to articles in previous issues including "Online shoppong is not the problem," by Marc Oestreich in the October 11, 2010 issue and the "Q Factor," by Mickey Maurer in the October 4, 2010 issue.

  • Online shopping on the rise around the world. Burmaster, Alex // New Media Age;2/28/2008, p10 

    The article discusses the global survey into Internet shopping conducted by Nielsen. According to the survey, more than eighty-five percent of the online users have used the Internet to purchase. It found that books were the top seller, accounting for 41% of online shopping, followed by...

  • Gender differences in consumers' perception of online consumer reviews. Bae, Soonyong; Lee, Taesik // Electronic Commerce Research;May2011, Vol. 11 Issue 2, p201 

    Since the early days of the Internet, gender gap has existed in using the Internet, and it is particularly evident for online shopping. Females perceive higher level of risk for online shopping, and as a result, they tend to hesitate to make purchase online. Online consumer reviews can...

  • 'Nosing' Online Sales. Kitchen, Jane // Gifts & Decorative Accessories;Jan2010, Vol. 111 Issue 1, p24 

    The article focuses on the success of Law's Fresh Bet store in selling home fragrances, bath and baby products in the U.S. The store conducts business through the Internet where customers cannot physically smell the items. The business which is owned by Bet Law caters to women in their 50s and...

  • Shop tactics. Witthaus, Michele // Precision Marketing;9/8/2006, Vol. 18 Issue 40, p23 

    The article reports developments in home shopping sector in Great Britain. According to report, home delivery market has achieved growth of 3.2% in 2005, while interest sales reached 28.9%. Figures from the Office of National Statistics confirm this increase showing that online expenditure in...

  • Avoid these online shopping pitfalls.  // Consumer Reports Money Adviser;Nov2010, Vol. 7 Issue 11, p6 

    The article presents information on some of the disadvantages of online shopping, compared to shopping in retail stores. These include high shipping fees, diminished consumer rights, the inability to physically inspect goods before purchase, limited payment options, and the danger that items...

  • Asics preps first ever e-commerce push. Joseph, Sebastian // Marketing Week (Online Edition);12/3/2012, p3 

    The article reports on the plan of Japanese sportswear business Asics to launch its first global electronic commerce (e-commerce) platform during the first half of 2013. The platform is said to be part of a company effort to boost sales from its digital channels. The initiative would allow...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics