TITLE

Digital Lessons Learned in Holiday 2012

PUB. DATE
January 2013
SOURCE
Multichannel Merchant Exclusive Insight;1/15/2013, p2
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses lessons learned by retailers in the U.S. about the digital shopper in 2012 including the multi-channel and multi-device nature of consumers, and use of mobile devices as a companion tool by in-store consumers.
ACCESSION #
85667522

 

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