Light, Mixable ... and Innovating

Strandness, Kate
January 2013
StateWays;Jan/Feb2013, Vol. 43 Issue 1, p28
The article looks at the innovations in the Canadian whisky sector. The 2012 "Beverage Information group Liquor Handbook" stated that Canadian whisky sales grew by 0.3 percent to over 4.1 million 2-liter cases to 33.1 percent of overall whiskey sales. Maple syrup has been the main ingredient of Canadian whisky brands including Crown Royal Maple Finished from Diageo, Blackberry Whisky from Canadian Club, and Toasted Caramel, as maple is the national tree and plant of Canada.


Related Articles

  • Diageo launches first-ever PMPs for Johnnie Walker.  // Wholesale News (Lewis Business Media LTD);Mar2015, Issue 3, p1 

    The article offers information on the launch of the Johnnie Walker Red Label whiskey price-marked packs in 70 centiliter (cl) and 35cl by alcoholic beverage company Diageo, along with the views of Patricia Mota, category development manager for convenience, Diageo Great Britain, regarding the same.

  • Diageo: pure cheek with pure malt.  // MarketWatch: Drinks;November 2004, Vol. 3 Issue 11, p13 

    Reports on Diageo PLC's attempt to introduce consumers to the pure malt whisky concept by launching Johnny Walker Green Label. Attempt of Diageo to reinvent whisky marketing in 2003 by introducing Cardhu Pure Malt; Failure of the Cardhu Pure Malt concept, resulting on its market withdrawal;...

  • Competition grows in Taiwan's whisky market. Smith, Glenn // Media: Asia's Media & Marketing Newspaper;4/9/2009, p19 

    The article reports on the impact of the growing competition in the whisky market on top brand Johnie Walker in Taiwan. It states that Johnie Walker of Diageo PLC has been attacked by a competition at both low and high end Asia label products including Matisse of UIES and Prime Blue of Suntory...

  • MODERNIZING WAREHOUSE DISTRIBUTION. NIKSIC, MELISSA // StateWays;Jan/Feb2015, Vol. 45 Issue 1, p23 

    The article focuses on control states in the U.S. that improve their warehouse distribution by using technological innovations, and offers warehouse reorganization advice. The Idaho State Liquor Division has invested in an Automatic Service and Retrieval System (AS/RS). The Wyoming Liquor...

  • Diageo.  // Business Process Management II: Diageo Case Study;2006, p111 

    The article presents a company profile for Diageo, an alcoholic beverage industry in Great Britain. The distilled beverages comprise of Johnnie Walker Scotch, Jose Cuervo Tequila and Tanqueray Gin. The company is responsible for maintaining scope control, resource allocation and provides update...

  • MarketLine Industry Profile: Spirits in the Netherlands.  // Spirits Industry Profile: the Netherlands;Feb2013, p1 

    A profile of the spirits market in the Netherlands as of February 2013 is presented. The market remained at a value of 2,032.8-million U.S. dollar in 2011. It is forecasted to have a value of 2,059.1-million U.S. dollar in 2016. The most lucrative segment in the market is liqueurs which accounts...

  • Diageo pulls Baileys Glide. Sonoo Singh // Marketing Week;8/11/2005, Vol. 28 Issue 32, p5 

    Reports that beverage company Diageo PLC is withdrawing the Baileys Glide liquor from the market due to a decline in sales in Great Britain. Percentage of decline in sales of the brand; Alcohol content of the drink; Impact of the entry of smaller drinks companies on the sales of Glide.

  • Gusto por el éxito. WALSH, PAUL // Latin Trade (Spanish);sep/oct2008, Vol. 16 Issue 9, p22 

    No abstract available.

  • Diageo reveals £7.5m to push core spirits in new year.  // Publican's Morning Advertiser;10/24/2013, Issue 123, p30 

    The article offers information on the plan of British alcoholic beverage company Diageo to advertise its core spirit brands in Great Britain in 2014 including Johnnie Walker, Smirnoff, and Baileys to help revolutionise the industry.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics