Physical Distribution Management--A Collage of 1973 Observations

Davis, Grant M.; Rosenberg, Joseph
June 1974
Transportation Journal (American Society of Transportation & Log;Summer74, Vol. 13 Issue 4, p50
Academic Journal
This article focuses on areas related to physical distribution of goods in the U.S. As virtually every business school graduate is aware, the marketing mix's purpose is to integrate product, price, promotion, and physical distribution in such a fashion that a product can be tailored to a specific market segment. Given the scope and magnitude of distribution cost, physical distribution represents an area where meaningful corporate strategy should be developed and implemented. Available evidence suggests that few business organizations have adopted a philosophy of integrated operations, which is requisite to successfully and meaningfully using physical distribution as a viable marketing strategy. A perusal of contemporary transportation and distribution literature reveals an almost paranoid perception held by practitioners of their profession. While numerous studies have been conducted concerning the demise of transportation education and the unacceptability of physical distribution by management; most studies focus upon the declining number of schools offering transportation and distribution education, interdisciplinary features of transportation and physical distribution, and their managerial acceptance.


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