What's your marketing malfunction?

Handley, Ann
February 2013
Entrepreneur;Feb2013, Vol. 41 Issue 2, p56
The article looks at common online marketing mistakes businesses make. Topics include how to use a blog to tell a company's broader story and earn customers' interest, identifying specific goals that one hopes to achieve by using social media, and giving customers opportunities to interact rather than simply react to a business's online content. Using online social networking to generate customer feedback is also mentioned.


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