Social Media for Business: The Good, the Bad

Uttamchandani, Ashish
July 2012
Barbados Business Catalyst;Jul2012, Vol. 8 Issue 3, p27
The article discusses the advantages and disadvantages of the social media for business. It mentions that the social media allows interaction by sharing information, pictures and ideas through social networking websites including Facebook, Twitter and YouTube. It also mentions that the social media allows connection with customers. It notes that the companies undervalue the time investment which resulted to poor management of contents published in the social media.


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