TITLE

Wall Street Journal seeks agency for Euro brand push

PUB. DATE
December 1997
SOURCE
Marketing Week;12/18/1997, Vol. 20 Issue 38, p9
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on `Wall Street Journal Europe' newspaper's search for an advertising agency to devise a pan-European brand-building campaign. Response to rival `Financial Times' which launched an American edition; Plans to create press advertisements and posters; Launch of the first British-specific edition of the Wall Street Journal.
ACCESSION #
84589

 

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