December 2012
Marketing Week;12/13/2012, Vol. 35 Issue 52, p8
Trade Publication
This article discusses the use of personalization and customization in online marketing research and advertisements, with a focus on the associated privacy concerns. Topics include the difference between anonymous and known online customers, the use of social data and the social graph model of online marketing research, and a list of the four most important principles (Ps) of personalisation marketing including privacy, physicality, and predictability.


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