TITLE

Ashley Friedlein: DIGITAL MARKETING

PUB. DATE
December 2012
SOURCE
Marketing Week;12/13/2012, Vol. 35 Issue 52, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article discusses the use of personalization and customization in online marketing research and advertisements, with a focus on the associated privacy concerns. Topics include the difference between anonymous and known online customers, the use of social data and the social graph model of online marketing research, and a list of the four most important principles (Ps) of personalisation marketing including privacy, physicality, and predictability.
ACCESSION #
84416937

 

Related Articles

  • What's on your Facebook wall? Korris, Nejolla // Edmontonians;Spring2014, Vol. 25 Issue 1, p17 

    The article offers the author's insights on the safety of posting online, such as in the social networking site Facebook. She mentions a post on her Facebook wall that asked personal information, such as one's occupation, husband or wife's name, and the country or state one lives in. She offers...

  • A HOLISTIC STUDY OF PRIVACY IN SOCIAL NETWORKING SITES. Narayanaswamy, Ravi; McGrath, Leanne // Summer Internet Proceedings;2013, Vol. 15, p61 

    Research related to social networking is abundant. Studies have examined such areas as attitudes toward social networking, security flaws, privacy policies, and user behavior. However, the major areas relating to the privacy options available to users, the different types of information that can...

  • Facebook Killing 'Unsearch' Is No Big Thing, but the Lack of a Blanket Opt-Out Is. Peckham, Matt // Time.com;10/15/2013, p1 

    The article discusses a decision by online social networking services company Facebook Inc. to remove an opt-out feature that gives Facebook users the ability to make themselves unsearchable. Topics include the removal of a Facebook privacy setting, called Who can look up your Timeline by name?,...

  • United States : Kaspersky Lab Consumer Security Risks Survey Reports Careless Activity Over Social Media Networks.  // TendersInfo News;8/19/2014, p1 

    The article reports that the computer software company Kaspersky Lab has released the 2014 report "Consumer Security Risks Survey." Topics discussed include the survey report revealing that majority of Internet users are unaware of the risks associated with the use of social network, the survey...

  • Privacy is the currency of online retail, and it's too high a price to pay for what we're getting. Mitchell, Gareth // Engineering & Technology (17509637);Aug2013, Vol. 8 Issue 7, p26 

    The article focuses on the privacy issues of the customers while using online retail services and social media sites. It focuses on the need to check the privacy settings on social networking sites as several U.S. based technology firms share the customer data with security agencies. It...

  • Privacy is the currency of online retail, and it's not too high a price to pay for what we're getting. CLAPPERTON, GUY // Engineering & Technology (17509637);Aug2013, Vol. 8 Issue 7, p27 

    In this article, the author discusses the privacy issues related to the electronic-retailing and social media industries. According to the author, the data given by customers during online transactions are secured as the consumers are aware of the financial data provided by them to the online...

  • THE END OF WEB ANALYSTS. Wiedenhoft, Charles // B to B;2/9/2009, Vol. 94 Issue 2, p9 

    The article presents the author's opinion on the capabilities of web analytics. According to the author, online marketers must recognize that they are business managers, and they must thoroughly understand the business' goals in quantifiable terms. The author says that for a campaign to reach...

  • Forward Thinking: Interview - Kiddicare's multichannel masterplan. Bainbridge, Jane // Marketing (00253650);1/23/2013, p36 

    The article discusses the child care equipment company Kiddicare, with a focus on the marketing strategy of its chief marketing officer Alison Lancaster. Topics include the expansion of the brand following its purchase by supermarket chain Morrisons in 2011, its digital and online marketing...

  • Las redes sociales a la luz de la propuesta de reglamento general de protección de datos personales.¹ Parte una. Reigada, Antonio Troncoso // IDP: Revista de Internet, Derecho y Politica;nov2012, Issue 15, p61 

    This paper examines how personal data is processed by companies offering social network services in the context of the new legal framework entailed in the EU's proposal for the General Data Protection Regulation presented by the European Commission in January 2012. The paper examines who is...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics