TITLE

Tablet Ad Tactics

AUTHOR(S)
Moses, Lucia
PUB. DATE
December 2012
SOURCE
Adweek;12/3/2012, Vol. 53 Issue 43, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents graphs, diagrams, and statistics involving advertising in mobile device software applications including statistics related to enhanced advertisements, links, and paid-content advertising revenue models.
ACCESSION #
84106527

 

Related Articles

  • Wait Until Next Year. Morrissey, Brian // Adweek;11/16/2009, Vol. 50 Issue 41, p6 

    The article focuses on so-called "mobile advertising" such as cellular telephone advertising. Despite the enormous growth in the use of cellular telephones and smartphones, revenues from mobile advertising remain a small fraction of overall advertising revenue. Reasons for this discrepancy are...

  • By the Numbers.  // Adweek;5/14/2012, Vol. 53 Issue 19, pD15 

    The article presents charts detailing advertising spending trends, including predictions for digital and television ad spending in 2016, Internet advertising revenues by industry, and a chart of U.S. mobile advertising spending by ad network.

  • NUMBERS IN THE NEWS.  // Current Events;2/21/2011, Vol. 110 Issue 17, p6 

    Several statistics are presented including the number of days until the wedding of Prince William of Wales and fiancé Kate Middleton, the amount that the film "Toy Story 3" made at the box office, and the number of applications downloaded from Apple Inc's App Store.

  • DATA POINTS.  // SN: Supermarket News;9/2/2013, Vol. 61 Issue 35, p12 

    Several graphs and statistics are presented on the relationship between healthy eating and food prices in the U.S., that include the use of application software by consumers for selecting grocery products, nutrition and price of food available at grocery stores, and nutrition and healthy eating.

  • Numbers.  // Multichannel News;6/27/2011, Vol. 32 Issue 26, p32 

    Statistic is presented on the projected local mobile advertising expenditure in 2015-2020.

  • The 2009-2014 Outlook for Mobile Advertising in Oceana. Parker, Philip M. // Regional Outlook Reports;1/ 6/2010, pN.PAG 

    Several charts and tables are presented which provide data on the 2009-2014 outlook for mobile advertising in various countries in Oceana, which include information on the estimates for the latent demand or the potential industry earnings (PIE) in millions of U.S. dollars, how the PIE is divided...

  • Mobile Ads' Big Challenge. Hoffmann, Melissa // Adweek;10/27/2014, Vol. 55 Issue 39, p14 

    Several charts and diagrams are presented which deal with smartphones, demographic differences regarding mobile advertising-related clicks, and consumer concerns about issues such as irrelevant and intrusive advertisements and marketing programs.

  • HARD NUMBERS.  // Adweek;9/29/2014, Vol. 55 Issue 35, p19 

    Several statistics related to mobile advertising are presented, including projections of the total spending on mobile ads globally and for the U.S., the increase in social media service Facebook's mobile ad sales revenue, and the share of consumers' mass media time which is spent on mobile devices.

  • Mobile Ads At 'Tipping Point'. Investor's Business Daily // Investors Business Daily;12/22/2015, pA01 

    3 As online ad revenue continues to flourish, spending on mobile advertising has reached a "tipping point," analysts say. Mobile ad spending outpaced that of desktops for the first time,

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics