TITLE

Creating advantages

AUTHOR(S)
Porter, Michael
PUB. DATE
December 1997
SOURCE
Executive Excellence;Dec97, Vol. 14 Issue 12, p17
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Discusses the need for executives to adapt and implement business strategies for the 21st century. Companies' need to find ways to build advantages rather than just eliminating disadvantage; Four principles of strategy; Importance of innovation; Effect of globalization.
ACCESSION #
84101

 

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