Digital Trust: A Trade-off between Privacy Protection and Usage Value

December 2012
Communications & Strategies;2012 4th Quarter, Issue 88, p141
Academic Journal
The article examines the results of a survey conducted in France in 2009 and 2011 to determine consumer attitudes toward data privacy protection and the trustworthiness of social networks. The researchers found that the majority of Internet users are really reluctant to share private life information online. Some users also provide false information online deliberately as a way to protect their privacy.


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