TITLE

Facebook study: Reach is down for posts, but engagement is up

PUB. DATE
November 2012
SOURCE
Advertising Age;11/26/2012, Vol. 83 Issue 42, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article considers research on the online social network Facebook indicating that fewer of its users are reacting to messages from brand name products or companies that maintain pages on the network for Internet marketing.
ACCESSION #
83760118

 

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