Britton, Sarah
November 2012
Convenience Store;11/9/2012, p40
Trade Publication
The article features Jai Singh and how he built a thriving business in Sheffield, England. Jai and wife Mandeep previously worked in banking and have been in retail for only four years. Their first event was the Macmillan coffee where they sold coffee provided by Booker to some 100 people who turned out for the day. He launched an app for the store that encourages further dialogue with customers and increase sales and uses the Internet to get customer feedback on the business.


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