FTC Releases Final Version of Green Guides

Franken, Jessica
November 2012
Nonwovens Industry;Nov2012, Vol. 43 Issue 11, p36
The article focuses on the release of the finalized update of the "Environmental Marketing Guides," or Green Guides, by the U.S. Federal Trade Commission (FTC) on October 1, 2012. It states that the Green Guides have set forth how truth-inadvertising principles apply to green marketing claims. The latest version addresses the treatment of general environmental benefit claims and clarifies terms which include carbon offsets, non-toxic claims, and made with renewable energy claims.


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