TITLE

Dealing with regime change

AUTHOR(S)
Edwards, Kate
PUB. DATE
December 2012
SOURCE
MultiLingual;Dec2012, Vol. 23 Issue 8, p14
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
In this article, the author discusses businesses distribution strategies for business growth. She suggests focusing on global distribution of content which should appeal to the local authority that controls distribution. She further suggests that a timely change to information related to regime changes in a country can show the consumers that the company is responsive and agile which may increase the local appeal of the company.
ACCESSION #
83168887

 

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