Big Data: The Conversational Game-Changer

Lynch, Erin
October 2012
Multichannel Merchant Exclusive Insight;10/1/2012, p3
The article discusses the importance of big data in marketing. It mentions the prediction by marketing insiders that big data will increase profits. Some retailers believe that big data will make it easier to communicate with their customers in their preferred channels of communication. Rod of Merkle Inc. says big data is the holy grail because it is revealing so many previous unknowns.


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