Micro-blogging Can Help Build Your Organisational Culture

Pontefract, Dan
April 2012
Global Focus: The EFMD Business Magazine;2012 Special Supplement 1, Vol. 6, p21
The article discusses how micro-blogging may help build organisational culture. It is inferred that the deployment and utilisation of an internet enterprise-wide micro-blogging platform is one of the approaches that may aid unify an organisational team,business unit, and organisation to enrich and improve its corporate culture to make employees feel as though they are moving forward as a connected group. The risks and pitfalls of the use of micro-blogging are explored.


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