TITLE

L'entreprise multinationale à la croisée de la mondialisation et du management interculturel : comment relever le déi posé par la distance linguistique ?

AUTHOR(S)
Dumitriu, Camélia; Capdevila, Ignasi
PUB. DATE
September 2012
SOURCE
Revue Management et Avenir;Sep2012, Issue 55, p103
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
In this paper we propose a framework to analyze the linguistic distance between the home country of a multinational corporation (MNC) and its host country, and a tool to measure it. Our approach to linguistic distance is grounded in the taxonomy of multinational corporations (MNCs) developed by Perlmutter (1969) and then improved by Bartlett et al. (2005). We used the Expected Utility Method (Von Neumann and Morgenstern, 1947) and the Multi-Criteria Decision Analysis (MCDA) method (Roy, 1985) to define a composite index aimed at measuring the linguistic distance. Its components build upon the foundations laid by the findings of several previous studies. We then used this index to assess the linguistic distance between Canada and four Asian countries and we present our findings.
ACCESSION #
82438494

 

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