BE:Asia see surge in digital consumption

Tan, Emily; Bateman, Nadine
October 2012
Campaign Asia-Pacific;Oct2012, p54
The article reports on the move of the Asia's business leaders to take advantage of the emergence of the social media to get more business information. According to a survey, 14 percent of the region's business leaders turn to Twitter and LinkedIn for news while 61 percent of them goes to the website, www.CNN.com. It says that the result of the survey is not surprising since about 90 percent of them own smartphones.


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