TITLE

BE:Asia see surge in digital consumption

AUTHOR(S)
Tan, Emily; Bateman, Nadine
PUB. DATE
October 2012
SOURCE
Campaign Asia-Pacific;Oct2012, p54
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the move of the Asia's business leaders to take advantage of the emergence of the social media to get more business information. According to a survey, 14 percent of the region's business leaders turn to Twitter and LinkedIn for news while 61 percent of them goes to the website, www.CNN.com. It says that the result of the survey is not surprising since about 90 percent of them own smartphones.
ACCESSION #
82392724

 

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