TITLE

Insight: Adam Morgan on Insight … Finding vs forgetting: which matters more?

AUTHOR(S)
Morgan, Adam
PUB. DATE
October 2012
SOURCE
Campaign Asia-Pacific;Oct2012, p18
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article offers the author's perspective on the need of chief marketing officers (CMOs) to help the organisation gain the wealth of what they know about a success of a brand.
ACCESSION #
82392704

 

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