TITLE

Facebook is a representation of our offline lives, says Facebook's Everson

AUTHOR(S)
McEleny, Charlotte
PUB. DATE
September 2012
SOURCE
New Media Age (Online Edition);9/18/2012, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article profiles Carolyn Everson, vice-president of marketing services at Facebook Inc. At the Facebook retail event, Everson urges marketers to act like people on Facebook highlights shopping as the most inherently social category. She discusses her position in defending Facebook's mobile proposition.
ACCESSION #
80397787

 

Related Articles

  • Infographic: 10 Eye-Popping Marketing Stats From Advertising Week. Heine, Christopher // Adweek;10/9/2015, p1 

    The article discusses topics related to the periodical as of October 2015. Topics discussed include growing mobile reach of social platforms like Facebook, Google and Instagram, the impact of social networking services on television and views of social networking site Facebook's vice president...

  • ADWEEK 50. B├╝rgi, Michael // Adweek;10/20/2014, Vol. 55 Issue 38, p18 

    The article presents information on the top 50 advertising executives according to the journal as of October 2014. It comments on Carolyn Everson, vice president of global marketing solutions at the online social network Facebook and its launch of the Atlas advertising server with targeted...

  • Adventures in Twitterland. VERES, BOB // Financial Planning;Aug2011, Vol. 41 Issue 8, p31 

    The article discusses how financial advisors can use social media and other mobile technologies in their business. According to the author, social networking sites such as LinkedIn, Facebook, and Twitter, as well as mobile devices provide advisors with opportunities to connect and interact with...

  • All A-Twitter.  // Adweek;12/15/2008, Vol. 49 Issue 37, p20 

    The article focuses on the internet and cell phone application Twitter. It states that the short-messaging social networking service has grown increasingly popular in 2008. It suggests that the 140-character message limit and the simplicity of its format are its strengths. It comments on the...

  • Surveillance Society. WESTERVELT, ROBERT // Information Security;Sep2010, Vol. 12 Issue 7, p14 

    The article examines the emergence of subtle surveillance tools from Google and Facebook and solutions for protecting personal data privacy. It notes that increasing participation in online social sites and services have obligated many people to provide personal information to websites like...

  • Facebook crowd is no longer calling. Gurney, Nick; van den Dam, Rob // Telecom Asia;Mar2009, Vol. 20 Issue 2, p24 

    The article reports on the evolution of the changing communication patterns which became rampant among social networks and changed the fundamentals of telephone companies. It states that a number of telcos have already responded to the challenges and opportunities of social networking. It cites...

  • Seeing the brand value of Facebook groups. Goad, Robin // New Media Age;9/13/2007, p10 

    In this article, the author analyzes the role of the Web site Facebook as a source of traffic for online retailers in Great Britain in 2007. According to the author, the site is an increasingly important source of traffic for retailers like Amazon, ASOS, Ebay and Play. He claims that the site...

  • Priceless Promotions. Murphy, Samantha // Chain Store Age;Oct2008, Vol. 84 Issue 10, p58 

    The author considers the virtual gift sales generated on Facebook. She comments on a report estimating that Facebook racks in an average of $35 million in virtual gift sales each year. She believes Facebook is truly changing the way Generation Y interacts online. She emphasizes the need for...

  • Technology in the "New Normal" Landscape. Gruehn, David // Chain Store Age;Jan2010, Vol. 86 Issue 1, p36 

    An interview with David Gruehn, retail industry solutions director for Microsoft Corp. in Redmond, Washington is presented. When asked about the trends in the "new normal" retail landscape, Gruehn says consumers are now using their mobile devices and the Web to find the best deals in-store and...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics