eBay: Smartphone launches to double m-commerce by 2014

Shields, Ronan
September 2012
New Media Age (Online Edition);9/10/2012, p3
Trade Publication
The article reports on a finding by eBay that the amount of time British consumers spend online shopping will nearly be doubled with the launch of smartphones and tablets. It is stated that the use of services such as augmented reality and location-based services (LBS) by retailers to promote their wares will result in 2.4bn pound sales in Great Britain alone.


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