TITLE

eBay: Smartphone launches to double m-commerce by 2014

AUTHOR(S)
Shields, Ronan
PUB. DATE
September 2012
SOURCE
New Media Age (Online Edition);9/10/2012, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on a finding by eBay that the amount of time British consumers spend online shopping will nearly be doubled with the launch of smartphones and tablets. It is stated that the use of services such as augmented reality and location-based services (LBS) by retailers to promote their wares will result in 2.4bn pound sales in Great Britain alone.
ACCESSION #
80066881

 

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