Barclays launches aggressive remortgage and retention campaign

Thomas, Paul
September 2012
Money Marketing (Online Edition);9/3/2012, p30
The article focuses on the remortgage campaign launched by Barclays PLC. It mentions that in efforts to attract consumers affected by recent increase in standard variable rates (SVR) by other lenders, Barclays has cut its two-year fixed Great Escape remortgage product by 0.25 percent to 3.49 percent and has also reduced the rates of its three-year fixed rate NewBuy mortgage. Barclays head of mortgages Andy Gray states that the rate cuts to attract customers and stimulate the remortgage market.


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