FT formalises social media strategy as way to attract subscribers

June 2011
Design Week (Online Edition);6/16/2011, p11
Trade Publication
The article informs that Financial Times Ltd. has launched a social media strategy to increase its subscriber numbers. The company has used social channels including Facebook, Twitter and LinkedIn to take the advantage of opportunities presented globally through these sites so that it can increase its subscriber numbers. Financial Times is investing in new analytics tools in order to let its readers share content easily while developing more engaging experiences on its blogs.


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