DATA STRATEGY: Lastminute expands remit beyond cheap online travel

April 2011
Design Week (Online Edition);4/14/2011, p1436
Trade Publication
The article presents information on the positioning of the Lastminute.com PLC on the business including online leisure, travel retailer and entertainment. It mentions the popularity of the company among the newer brands company easyJet Holidays, and highlights the marketing concept which is focused on helping customers inspite of the promotion of discount offers.


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