TITLE

DATA STRATEGY: Lastminute expands remit beyond cheap online travel

PUB. DATE
April 2011
SOURCE
Design Week (Online Edition);4/14/2011, p1436
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents information on the positioning of the Lastminute.com PLC on the business including online leisure, travel retailer and entertainment. It mentions the popularity of the company among the newer brands company easyJet Holidays, and highlights the marketing concept which is focused on helping customers inspite of the promotion of discount offers.
ACCESSION #
79576592

 

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