Close-Up: It's time for a more collaborative approach to combatting pirated content

McEleny, Charlotte
August 2012
New Media Age (Online Edition);8/15/2012, p4
Trade Publication
The article discusses the need for the digital advertising industry to act against pirated websites as its is affecting advertising spending. Google Inc., PRS for Music and Detica released a report outlining the different commercial models that pirated content websites use to monetise on the content that other people have created. As a result, Google has now altered its search algorithm so that known pirated sites are now penalised in search results.


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