TITLE

Mobile is Achilles heel and future for Facebook

AUTHOR(S)
Escofet, Guillermo
PUB. DATE
June 2012
SOURCE
Telecom Asia;Jun2012, Vol. 23 Issue 5, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that social network needs to start sponsoring stories with mobile location and presence data to make them more accurately match users' needs. Facebook Inc. has found that mobile can hold back its revenue earning potential. The biggest online advertising business Google has seen its advertising rates go down as more and more of its traffic goes mobile.
ACCESSION #
77932218

 

Related Articles

  • MEDIA OUTLOOK 2011: Growing Domain. Shields, Mike // Adweek;9/27/2010, Vol. 51 Issue 34, p28 

    The article focuses on internet advertising forecasts for 2011. It states that despite forecasts to the contrary, during the 2008-2009 recession internet advertising rates declined. It comments that despite fears of a double-dip recession, forecasts for online ad revenue for 2011 are predicted...

  • Facebook's plan to amp up ad revenue. Learmonth, Michael; Klaassen, Abbey // Advertising Age;2/2/2009, Vol. 80 Issue 4, p1 

    The article looks a the efforts of social networking website Facebook.com to keep people visiting the site. Facebook is expected to earn over $1 billion in advertising revenue in 2008, compared to the $300 million expected to be earned by rival website Myspace.com. Facebook's plans to increase...

  • Facebook must spend to woo marketers. Klaassen, Abbey // Advertising Age;10/29/2007, Vol. 78 Issue 43, p6 

    The article examines what Facebook Inc. should do with the $240 million infusion of cash the online social network received from selling a 1.6 percent share to Microsoft. Internet industry analysts believe the company should spend more money on developing its advertising infrastructure....

  • Almost one-third of Facebook's ad revenue now comes from mobile.  // Advertising Age;5/6/2013, Vol. 84 Issue 18, p1 

    The article reports that the social media company Facebook Inc. announced that 30 percent of its Internet advertising revenue in the first quarter of 2013 was from cell phone and other mobile advertising.

  • Facebook officially kills organic reach for brands. Akhtar, Omar // PRWeek (U.S. Edition);Jan2015, Vol. 18 Issue 1, p48 

    The article reports that the online social networking company Facebook will enable payment for advertisement on its Facebook pages for brands who want to use the social networking service.

  • GAMING SPECIAL. Nashak, Robert // Money Marketing;9/17/2010, p19 

    The article analyzes the growth which is taking place in the online-social gaming industry. It is reported that, mobile devices are likely to become the most important and widely used platform for the online-social games. It is reported that, Facebook Inc. is playing an important role in driving...

  • Facebook is a representation of our offline lives, says Facebook's Everson. McEleny, Charlotte // New Media Age (Online Edition);9/18/2012, p3 

    The article profiles Carolyn Everson, vice-president of marketing services at Facebook Inc. At the Facebook retail event, Everson urges marketers to act like people on Facebook highlights shopping as the most inherently social category. She discusses her position in defending Facebook's mobile...

  • Facebook clocks 26m monthly mobile users in UK. Shields, Ronan // Marketing Week (Online Edition);5/17/2013, p7 

    The article presents information on mobile communications users in Great Britain that are engaged in social networking. Christian Hernandez, director for vertical partnership for online social networking company Facebook, revealed that 30% of total ad expenditure is through mobile. It is stated...

  • Adventures in Twitterland. VERES, BOB // Financial Planning;Aug2011, Vol. 41 Issue 8, p31 

    The article discusses how financial advisors can use social media and other mobile technologies in their business. According to the author, social networking sites such as LinkedIn, Facebook, and Twitter, as well as mobile devices provide advisors with opportunities to connect and interact with...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics