Mobile is Achilles heel and future for Facebook

Escofet, Guillermo
June 2012
Telecom Asia;Jun2012, Vol. 23 Issue 5, p24
Trade Publication
The article reports that social network needs to start sponsoring stories with mobile location and presence data to make them more accurately match users' needs. Facebook Inc. has found that mobile can hold back its revenue earning potential. The biggest online advertising business Google has seen its advertising rates go down as more and more of its traffic goes mobile.


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