TITLE

Mobile is Achilles heel and future for Facebook

AUTHOR(S)
Escofet, Guillermo
PUB. DATE
June 2012
SOURCE
Telecom Asia;Jun2012, Vol. 23 Issue 5, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that social network needs to start sponsoring stories with mobile location and presence data to make them more accurately match users' needs. Facebook Inc. has found that mobile can hold back its revenue earning potential. The biggest online advertising business Google has seen its advertising rates go down as more and more of its traffic goes mobile.
ACCESSION #
77932218

 

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