Kraft's Trident gum signs up Duran Duran

Joseph, Sebastian
June 2012
Marketing Week (Online Edition);6/25/2012, p8
Trade Publication
The article reports on the partnership entered into by Kraft with pop band Duran Duran and DJ Steve Aoki for the global marketing campaign of Trident gum. The campaign will encourage consumers to imbibe the tag line "Say Yes to Fun." It will also use a remix of the hit single "Hungry Like the Wolf" which can be downloaded from the Facebook page of Trident.


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