TITLE

Kraft's Trident gum signs up Duran Duran

AUTHOR(S)
Joseph, Sebastian
PUB. DATE
June 2012
SOURCE
Marketing Week (Online Edition);6/25/2012, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the partnership entered into by Kraft with pop band Duran Duran and DJ Steve Aoki for the global marketing campaign of Trident gum. The campaign will encourage consumers to imbibe the tag line "Say Yes to Fun." It will also use a remix of the hit single "Hungry Like the Wolf" which can be downloaded from the Facebook page of Trident.
ACCESSION #
77468487

 

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