TITLE

Bennetts claims first brand-owned social network

AUTHOR(S)
Baker, Rosie
PUB. DATE
June 2012
SOURCE
Marketing Week (Online Edition);6/21/2012, p7
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reviews the social network Web site Bike Social, launched by specialist motorbike insurance firm Bennett's, in June 2012.
ACCESSION #
77468476

 

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