Impact of Factors influencing on consumers towards online shopping in Malaysia (Kuala Lumpur)

Salehi, Mehrdad; Saeidinia, Mojtaba; Manafi, Mahmud; Behdarvandi Almasi, Kamshad; Shakoori, Nima; Aghaei, Mohammadreza
November 2011
Interdisciplinary Journal of Contemporary Research in Business;Nov2011, Vol. 3 Issue 7, p352
Academic Journal
The Internet as a global medium is quickly gaining interest and attractiveness as the most revolutionary marketing tool. It has also redefined the global nature of shopping and communications, as it is the perfect vehicle for online shopping. Online shopping convenience is mostly reflected in shorter time and less energy spent, including shipping cost reduction, less crowd and queues than real markets, unlimited time and space, which all increase convenience of shopping. The dramatic influence of online shopping on consumers and businesses is slowly being accepted in Malaysia as an alternative shopping mode rather than visiting stores. However, convincing the consumers to shop online is still a challenging task for web retailers in Malaysia. The growth of Internet technology in Malaysia has enormous potential as it reduces the costs of product and service delivery and extends geographical boundaries in bringing buyers and sellers together. This study is conducted to identify factors influencing consumers towards online shopping in Malaysia. The study focused on nine independent variables namely appearance, quick loading, security, sitemap, validity, promotion, attractiveness, believability, and originality. We applied Five-point Likert Scale to measure the influential factors on intention for online shopping. The findings of the study indicated that the first five factors influence consumers towards online shopping and security is the factor that contributes most towards online shopping. Our study revealed the last four factors (promotion, attractiveness, believability, and originality) don't significantly influence online shopping intention. These indicate that advertisement doesn't have an important effect on online shopping. The results showed that security and validity of website were widely approved by online consumers. Attractiveness had the minimum influence on online shopping intention. This shows that consumers aren't interested or couldn't believe any advertisement in the internet. It seems that the internet users are overloaded by advertisement spams.


Related Articles

  • Customer Channel Migration. Ansari, Asim; Mela, Carl F; Neslin, Scott A // Journal of Marketing Research (JMR);Feb2008, Vol. 45 Issue 1, p60 

    The authors develop a model of customer channel migration and apply it to a retailer that markets over the Web and through catalogs. The model identifies the key phenomena required to analyze customer migration, shows how these phenomena can be modeled, and develops an approach for estimating...

  • Part Time Students' Benefit Perception on Online Shopping in Malaysia. Hassan, Razinah; Ghani, Erlane K.; Said, Jamaliah // Canadian Social Science;2009, Vol. 5 Issue 4, p72 

    In Malaysia, studies on consumers' benefit perception have been extensively examined. Results of the studies show that Malaysian consumers are still sceptical in this form of shopping due to factors linking to their preference in becoming recreational shoppers. These studies, however, examined...

  • 70 % kaufen Geschenke auch online. A. F. // Textilwirtschaft;11/17/2011, Issue 46, p23 

    The article discusses consumer attitudes during the Christmas season with a particular focus on electronic commerce.

  • All consumers want is ease of shopping, so give it to them. Schulze, Anna Noakes // New Media Age;2/7/2008, p13 

    The author calls on online marketers to make their Web sites usable and improve user experience in order to increase sales. Marketers should take the results of studies that suggests that improving the user experience increases the number of buyers by as much as 40% and order sizes by 10%. The...

  • Consumers' Online Shopping Cart Use and its effect on Frequency of Online Buying (Malaysian online Industries). Manafi, Mahmoud; Hojabri, Roozbeh; Salehi, Mehrdad; Khatibi, Pagah; Gheshmi, Reza // Interdisciplinary Journal of Contemporary Research in Business;Aug2011, Vol. 3 Issue 4, p954 

    This research attempts to identify the main factors have effect on online buying as a part of E-commerce through Frequency of shopping online cart use. Furthermore investigating and measuring the impact of the main factors which have affect on online buying, have given the insight to improve...

  • Beyond the Promise. Cipolla, Lorin // Promo;2006 Sourcebook, p15 

    Reports on the rise in the revenues of the fulfillment marketing sector in the United States in 2004. Impact of the Internet on fulfillment marketing; Companies that have launched online fulfillment sales promotions during the year; Customer service importance of the fulfillment industry.

  • Social shopping promotions from a social merchant's perspective. Lee, In; Lee, Kyoochun // Business Horizons;Sep2012, Vol. 55 Issue 5, p441 

    Abstract: Taking advantage of Web 2.0''s user-participation and social networking capabilities, social shopping intermediaries have emerged as a promising online liaison between merchants and consumers by offering group discount deals to price-sensitive customers and early technology adopters....

  • The Psychology of an Online Shopping Pioneer. Levy, Sidney J. // Advances in Consumer Research;2001, Vol. 28 Issue 1, p222 

    This article presents an analysis of an online shopping experience of marketing professor Bruce Weinberg, as part of his Internet Shopping 24/7 Project. Some people objected to that he is not a typical consumer, that his shopping on the Internet would be unique, an individualistic activity, just...

  • Research In Exploring The Online Consumer Experience. Weinberg, Bruce D. // Advances in Consumer Research;2001, Vol. 28 Issue 1, p227 

    In this paper, I discuss important areas for research in the realm of online consumer behavior based on my experiences in the Internet Shopping 24/7 Project. First, however, I focus on a couple of my own interpretations which were arrived at post hoc the presentations in the special session "The...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics