TITLE

Impact of Factors influencing on consumers towards online shopping in Malaysia (Kuala Lumpur)

AUTHOR(S)
Salehi, Mehrdad; Saeidinia, Mojtaba; Manafi, Mahmud; Behdarvandi Almasi, Kamshad; Shakoori, Nima; Aghaei, Mohammadreza
PUB. DATE
November 2011
SOURCE
Interdisciplinary Journal of Contemporary Research in Business;Nov2011, Vol. 3 Issue 7, p352
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The Internet as a global medium is quickly gaining interest and attractiveness as the most revolutionary marketing tool. It has also redefined the global nature of shopping and communications, as it is the perfect vehicle for online shopping. Online shopping convenience is mostly reflected in shorter time and less energy spent, including shipping cost reduction, less crowd and queues than real markets, unlimited time and space, which all increase convenience of shopping. The dramatic influence of online shopping on consumers and businesses is slowly being accepted in Malaysia as an alternative shopping mode rather than visiting stores. However, convincing the consumers to shop online is still a challenging task for web retailers in Malaysia. The growth of Internet technology in Malaysia has enormous potential as it reduces the costs of product and service delivery and extends geographical boundaries in bringing buyers and sellers together. This study is conducted to identify factors influencing consumers towards online shopping in Malaysia. The study focused on nine independent variables namely appearance, quick loading, security, sitemap, validity, promotion, attractiveness, believability, and originality. We applied Five-point Likert Scale to measure the influential factors on intention for online shopping. The findings of the study indicated that the first five factors influence consumers towards online shopping and security is the factor that contributes most towards online shopping. Our study revealed the last four factors (promotion, attractiveness, believability, and originality) don't significantly influence online shopping intention. These indicate that advertisement doesn't have an important effect on online shopping. The results showed that security and validity of website were widely approved by online consumers. Attractiveness had the minimum influence on online shopping intention. This shows that consumers aren't interested or couldn't believe any advertisement in the internet. It seems that the internet users are overloaded by advertisement spams.
ACCESSION #
77243456

 

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