TITLE

Smooth Operator

AUTHOR(S)
Steinmetz, Katy
PUB. DATE
June 2012
SOURCE
Time;6/25/2012, Vol. 179 Issue 25, p70
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses the success of Greek yogurt brand Chobani as of June 25, 2012, focusing on Chobani's owner Hamdi Ulukaya, the brand's strong sales in the U.S., and it also provides several statistics on topics such as the cost differential between Greek and non-Greek yogurt products. A quote from Ulukaya is also provided on the U.S. yogurt industry as of 2012. The extensive use of social media and word-of-mouth advertising are cited as the driving forces behind Chobani's success in the U.S. market.
ACCESSION #
76906119

 

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