Home Shopping Mobilizes in a World of Change

Saladow, Kirsten
June 2012
Response;Jun2012, Vol. 20 Issue 9, p34
The article focuses on the transition of home shopping from television to mobile in the U.S. The author talks about the move of the three major home shopping networks, QVC, HSN and ShopNBC, to adopt the mobile technology to connect with the consumers. He discusses a report from Kantar Media on the 17.1-percent increase in digital couponing on leading websites and the use of digital coupon service by online shoppers. He also looks into the future of direct response (DR) television advertising.


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