TITLE

Using Linkedln as a Marketing Tool

AUTHOR(S)
Hershberger, Tara
PUB. DATE
June 2012
SOURCE
ABA Bank Marketing;Jun2012, Vol. 44 Issue 5, p37
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the business benefits of using the online professional network LinkedIn for marketing financial institutions. LinkedIn Company Pages give an organization the opportunity to feature itself and gain recognition as a thought leader and resource in the social network's online community.
ACCESSION #
76301319

 

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