'BtoB' study shows surge in social media marketing

May 2012
B to B;5/14/2012, Vol. 97 Issue 5, p1
The article focuses on the study "Social Media Marketing: A Surge in Adoption" which found that 32% of marketers are "very" or "fully" engaged in marketing through social channels in 2011. According to Erin Estep, service director-strategic community management at marketing consultancy SiriusDecisions, a lot of organizations have realized that social media is really beyond training, governance and enablement. It is mentioned that 30% of respondents cited the ability to network and collaborate as an essential benefit of social media.


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