TITLE

'BtoB' study shows surge in social media marketing

AUTHOR(S)
HOSFORD, CHRISTOPHER
PUB. DATE
May 2012
SOURCE
B to B;5/14/2012, Vol. 97 Issue 5, p1
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on the study "Social Media Marketing: A Surge in Adoption" which found that 32% of marketers are "very" or "fully" engaged in marketing through social channels in 2011. According to Erin Estep, service director-strategic community management at marketing consultancy SiriusDecisions, a lot of organizations have realized that social media is really beyond training, governance and enablement. It is mentioned that 30% of respondents cited the ability to network and collaborate as an essential benefit of social media.
ACCESSION #
75495750

 

Related Articles

  • SOCIAL MEDIA MARKETING in 2010. Skallerud, Matt // Echelon Magazine;Aug/Sep2010, p16 

    The article discusses the role of social media marketing in a certain business by integrating the blog, photos and videos into a complete social media infrastructure. In California's Sonoma wine region, wineries are hiring social media marketers to keep their products relevant and known in the...

  • Mejores medios para mejores relaciones. Gras, Manuel Jurado // MK - Marketing más Ventas;Sep2011, Vol. 25 Issue 271, p56 

    No abstract available.

  • Marketing in a social media world. Cole, Bob; Cole, Sue // Fairfield County Business Journal;5/11/2009, Vol. 48 Issue 19, p13 

    The article focuses on the importance of marketing in social media. It is claimed that businesses and industries should adopt social media because there is an increasing number of individuals who are into it. According to Adam Singer, a blogger, there are 2.6 million articles in the...

  • Facebook on fire. ANKENY, JASON // Entrepreneur;Aug2011, Vol. 39 Issue 8, p44 

    The article focuses on Original Joe's, a restaurant chain that serves a variety of international foods, and it's digital marketing strategy provided by social networking company Wildfire Interactive. The strategy includes using the company website along with social networking websites Facebook...

  • Untitled. Rajah, Puni // Computer Weekly;2/1/2010, p86 

    The article discusses the business impact of several emerging social media trends as analyzed by TechMarketView LLP. It is stated that social profiles will be established by a number of corporate brands with confidence among them following the success stories of brands that have developed social...

  • Wading into social media. Gustafson, Jeanne // Journal of Business (10756124);3/11/2010, Vol. 25 Issue 6, p1 

    The article reports that the growing adoption of social media Web sites changes the marketing and public relations of some companies and organizations in Washington. It notes that some businesspeople see social media sites including Twitter, Facebook, and YouTube as public relations enhancement...

  • Showing brands how to gain from social media. Mansell, Simon // New Media Age;2/18/2010, p25 

    The article focuses on the benefits that will be obtained by advertisers from social media such as Twitter. Social media serve as effective advertising technique and social media sites are where consumers go to experience, share, publish and shop. Social media also provide marketers with profile...

  • Promoting your small business online. Kidman, Angus // Australian PC User;Oct2010, Vol. 22 Issue 10, p86 

    The article presents suggestions on online marketing to promote a business. It is recommended to regularly take part in social networks and send out newsletters. It is advised send a regular newsletter to existing and potential customers and choose appropriate content depending on the business...

  • Harlem Globetrotters: 'Email is the best DM platform'. O'Reilly, Lara // Marketing Week (Online Edition);11/20/2013, p4 

    The article reports on the preference of U.S. exhibition basketball team Harlem Globetrotters when it comes to driving ticket sales. The team reportedly had no luck using Facebook and Twitter advertisements but they find e-mail as their best platform to do direct marketing and sell tickets...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics