Making your own fame

Gillin, Paul
May 2012
B to B;5/14/2012, Vol. 97 Issue 5, p6
The article offers suggestions on building an online profile for a brand product. It is suggested to start a thought leadership blog and contribute at least two entries per week that leverage keywords that others will use to find the brand. It is recommended to use LinkedIn social network site daily and to keep it up-to-date, well-written and tagged with all the right keywords.


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