TITLE

Making your own fame

AUTHOR(S)
Gillin, Paul
PUB. DATE
May 2012
SOURCE
B to B;5/14/2012, Vol. 97 Issue 5, p6
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article offers suggestions on building an online profile for a brand product. It is suggested to start a thought leadership blog and contribute at least two entries per week that leverage keywords that others will use to find the brand. It is recommended to use LinkedIn social network site daily and to keep it up-to-date, well-written and tagged with all the right keywords.
ACCESSION #
75495715

 

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