TITLE

TECH

AUTHOR(S)
MacMillan, Gordon
PUB. DATE
May 2012
SOURCE
Marketing (00253650);5/9/2012, p19
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents the author's views regarding the social network website Twitter with a focus on how the site can generate revenue and remain competitive. Topics include the need to attract advertisers, competition with the social networking service Facebook, and the importance of optimising one's website for mobile and tablet users.
ACCESSION #
75204546

 

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