TITLE

TECH

AUTHOR(S)
MacMillan, Gordon
PUB. DATE
May 2012
SOURCE
Marketing (00253650);5/9/2012, p19
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents the author's views regarding the social network website Twitter with a focus on how the site can generate revenue and remain competitive. Topics include the need to attract advertisers, competition with the social networking service Facebook, and the importance of optimising one's website for mobile and tablet users.
ACCESSION #
75204546

 

Related Articles

  • The Social Media Mix. Pike, Kelly // Independent Banker;Sep2012, Vol. 62 Issue 9, p16 

    The article discusses the need for the banks to connect with their customers on social media networks. It is discussed that this helps the bank in consistently delivering its marketing message and reinforcing its brand. Social networking sites such as Facebook and Twitter connect the customers...

  • Twitter and Facebook step up efforts to appear on agendas of UK marketers and boardrooms. O'Reilly, Lara // Marketing Week;4/25/2013, p4 

    The article discusses the online social media websites Twitter and Facebook as of 2013, with information on their offering of a keyword targeting advertising format to recruit brands in Great Britain. Topics include the value of online social networks in increasing brand sales; target marketing...

  • Change the status quo, you might like it. Birchall, Amy // Management Today;Aug2013, p37 

    The article offers the author's insights on the use of social media in a business. Topics discussed by the author include top social networking website to watch for which include Meetup which now the world's largest network of local groups, the Storify which allow users to combine social media...

  • El poder del boca-oreja en el marketing mix. Los consumidores hablan de ti. Villanueva, Juli├ín; Armelini, Guillermo // IEEM Revista de Negocios;10/01/2012, p18 

    No abstract available.

  • Seven Reasons to Play. COLLINS, JAMES // Credit Union Magazine;Feb2013, Vol. 79 Issue 2, p50 

    The article offers some reasons behind the utilization of online social media as a tool for marketing by credit unions despite of its several disadvantages. It states that marketing could be done through social media without spending money over salaries, service cost and software cost but at the...

  • Growing and Learning from Your Online Presense. Rand, Kelly // Crafts Report;Sep2013, Vol. 39 Issue 449, p24 

    The article presents advice and tips for craftspeople on how to successfully use online social media tools, such as Facebook and Twitter, as a means of marketing their business. The author suggests that while using social networks may initially be aggravating and difficult to figure out, they...

  • Social media can enhance bridging. Kreeger, Duncan // Mortgage Strategy (Online Edition);11/5/2012, p15 

    The article discusses the impact of social media on the financing and mortgage industry. It notes the social networking options provided to investors by the Bank to the Future.com website of West One Loans. It notes that access to social media like Facebook and Twitter can result in faster...

  • Social Media Networking for Lawyers: A Practical Guide to Facebook, LinkedIn, Twitter and Blogging. Chester, Simon; Del Gobbo, Daniel // Law Practice Today;Jan2012, p16 

    The article offers an overview of the four main social media tools, Facebook, LinkedIn, Twitter and blogs that lawyers should consider using. It notes that Facebook, deemed the largest social networking website, provides opportunities as a business marketing tool for lawyers and law firms. It...

  • Creating an effective social media presence.  // Computer Shopper;May2013, Issue 303, p166 

    The article offers ways on creating an effective social media presence and how to use the online social networks Facebook, Twitter and LinkedIn effectively for a business to build relationships with customers. It discusses the important things to consider before committing a company to a social...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics