TITLE

Aurora Sets U.S. E-Commerce

PUB. DATE
April 2012
SOURCE
WWD: Women's Wear Daily;4/27/2012, Vol. 203 Issue 88, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article looks at the launch of electronic commerce platforms by Aurora Fashions, the British fashion retail company. Chief executive officer Mike Shearwood comments on the company's strategy for online sales. Topics include the features of the transactional site and the company's clothing brands Warehouse, Oasis, and Coast.
ACCESSION #
74977213

 

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