TITLE

Vaniti To Launch As Online Marketplace

PUB. DATE
April 2012
SOURCE
WWD: Women's Wear Daily;4/27/2012, Vol. 203 Issue 88, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article looks at the May 2012 launch of the online marketplace for fashion brands, Vaniti. Derek Wall, founder of the site, comments on its marketing advantages for small to midsize fashion labels. Topics include virtual storefronts for upscale and emerging brands, Vaniti's chief fashion officer Lisa Kline, and the reputation of flash sales.
ACCESSION #
74977210

 

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