Communication Effectiveness mediates the relationship between Emotional Intelligence and Strategic Alignment

Jorfi, Hassan; Jorfi, Saeid
May 2011
International Proceedings of Economics Development & Research;2011, Vol. 10, p1
Academic Journal
In today's complex communication environment, emotional intelligence and communication effectiveness, and strategic alignment remains a key topic of concern among managers and employees' worldwide. Communication effectiveness is a key for organization's performance and progress. The interrelationship between emotional intelligence, communication effectiveness, and strategic alignment plays a vital role in the growth and success of organizations of Iran. Emotional intelligence (EI) and communication effectiveness are proposed as an important predictor of key organizational outcomes including strategic alignment. The paper is undertaken to understand the relationship between demographic variables (age and gender) and emotional intelligence, and communications effectiveness to improve strategic alignment in the organizations of Iran. The dimension of this study include: (happiness, assertiveness, and independence). Data (N = 82) for this study were collected through questionnaires and the participants were managers in Agriculture Bank and Educational Administrations of Iran. The aim of paper assesses the emotional intelligence and communication effectiveness and relationship with strategic alignment. The results showed emotional intelligence through communications effectiveness and demographic variable have a positive impact on strategic alignment.


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