TITLE

How Creative Catalog Copy Drives Online Engagement

AUTHOR(S)
Fey, Matthew
PUB. DATE
March 2012
SOURCE
Multichannel Merchant Exclusive Insight;3/20/2012, p3
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses the role of product catalog in driving presence in social networking sites. The importance of creative copy techniques to drive a person to engage and interact with a brand is highlighted.How to refine copywriting strategy to maximize Facebook, Twitter and company blog and how to develop channel-specific content that expands what is on printed are discussed.
ACCESSION #
74586169

 

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