TITLE

who needs tv to watch tv

PUB. DATE
April 2012
SOURCE
Adweek;4/23/2012, Vol. 53 Issue 16, Special section pC4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article looks at changes in the technological and social aspects of television viewing and their effects on the cable television industry. It says that members of the young adult cohort watch TV programs at times of their choosing, online as well as on TV sets. It describes how cable TV networks are adapting to the changes, including offering Web and smartphone content associated with their programs and encouraging on-demand viewing to catch up with TV series.
ACCESSION #
74582623

 

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