Altier, Tim
April 2012
Chief Marketer (Penton Media, Inc.);Apr/May2012, Vol. 3 Issue 8, p32
Trade Publication
The article offers tips for marketers on how to channel-optimize database marketing. It suggests not to allow isolated slices of information throw analysis off. It says that marketing departments must pay someone internally or externally to do search engine optimization. It recommends to build a database that will ascertain that the information is telling the entire story. It suggests to monitor costs and revenue by channel.


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