TITLE

Twitter CPMs higher than other social networks, according to research

AUTHOR(S)
McEleny, Charlotte
PUB. DATE
March 2012
SOURCE
New Media Age (Online Edition);3/26/2012, p9
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article offers information on a new research which shows that Twitter is presently attracting higher CPM rates than other online social networks. Data about Twitter's advertising platform from TBG Digital shows some early trends for paid ads across the microblogging site. The CPM rate for Twitter was higher due to the way the ads are in-stream.
ACCESSION #
74008671

 

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